#hoyejak
The launch teaser campaign during Durga Puja 2017: one-liners ending in the Bengali for 'let's do it' on hoardings across Kolkata, with SVF and hoichoi staff as the faces. Nine of the 14 creatives were about the Puja; #hoichoi trended first nationally on launch day.
| Brand | hoichoi |
|---|---|
| Agency | Rediffusion Y&R |
| Talent | Not named |
| Channels | OOH, social |
| Source | MediaNews4U |
More from hoichoi
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Boldly BangaliRebrand · 24 Sep 2025 | Rebrand | – | 24 Sep 2025 |
| Khushir Daak (Dakghor launch)Experiential · 23 Feb 2023 | Experiential | – | 23 Feb 2023 |