hoichoi
hoichoi has 3 campaigns on record and no confirmed sponsorships yet.
2 of 3 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Rebrand · 24 Sep 2025
A refreshed identity unveiled on Mahalaya ahead of Durga Pujo. The platform moved from its single red to a red-to-purple spectrum and framed Bengali storytelling as something families now watch and share openly rather than a private indulgence for the young.
Experiential · 23 Feb 2023
To launch the series Dakghor, its leads Suhotra Mukhopadhyay and Ditipriya Roy handed out more than 500 handwritten letters and discount coupons at spots around Kolkata frequented by couples.
Talent: Suhotra Mukhopadhyay, Ditipriya Roy.
Launch · 20 Oct 2017
The launch teaser campaign during Durga Puja 2017: one-liners ending in the Bengali for 'let's do it' on hoardings across Kolkata, with SVF and hoichoi staff as the faces. Nine of the 14 creatives were about the Puja; #hoichoi trended first nationally on launch day.
Agency: Rediffusion Y&R.
Agencies
Credited on hoichoi's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Rediffusion Y&R | 1 campaign | 20 Oct 2017 |
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| hoichoi | 0 | 0 | 3 | – | 24 Sep 2025 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and hoichoi doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
Questions people ask
Which agency works on hoichoi's campaigns?
Credited on hoichoi campaigns: Rediffusion Y&R (1 campaign, latest 20 Oct 2017).
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