Beauty stereotypes whiteboard installation
A mall installation printed beauty stereotypes such as 'only fair is beautiful' on a whiteboard and invited passers-by to wipe them off with a duster shaped like Himalaya Rose Face Wash; their reactions became a video campaign for equality in beauty.
| Brand | Himalaya Wellness |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | on-ground, digital |
| Source | BestMediaInfo |
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