#ItStartsWithGums (second edition)
Two digital films, 'SOS' and 'Breath-checker', stage comic conversations with an AI assistant to show bleeding gums and bad breath as gum problems, pushing Himalaya Ayurveda Gum Care Toothpaste on YouTube, Facebook, transit displays and through dentist influencers on Gum Health Day.
| Brand | Himalaya Wellness |
|---|---|
| Agency | Social Panga |
| Talent | Not named |
| Channels | digital, social, OOH |
| Source | MediaNews4U |
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