Uplift
A pan-India brand film with ambassador Sachin Tendulkar following a young garment entrepreneur who pivots her business through the pandemic with the bank's support. Leo Burnett conceived the 360-degree rollout.
| Brand | DBS Bank India |
|---|---|
| Agency | Leo Burnett India |
| Talent | Sachin Tendulkar |
| Channels | TV, digital, OOH |
| Source | MediaNews4U |
More from Leo Burnett India
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Flipkart | Fashion and home discovery TVCsIntegrated campaign · 17 Mar 2026 | Integrated campaign | Leo Burnett | 17 Mar 2026 |
| Shriram Life Insurance | Zaroorat Jaisi, Policy VaisiAd film · 6 Dec 2025 | Ad film | Leo Burnett | 6 Dec 2025 |
| PepsiCo India (incl. bottler Varun Beverages) | Energy ka bas ek kingAd film · 21 Oct 2025 | Ad film | Leo Burnett India | 21 Oct 2025 |
| Acko | Car ka Action HeroAd film · 10 Sep 2025 | Ad film | Leo Burnett | 10 Sep 2025 |
| Ikea | Cook Up Some MagicFestive · 5 Sep 2025 | Festive | Leo Burnett India | 5 Sep 2025 |
| MakeMyTrip | Bass! Bus Karo, redBus KaroIntegrated campaign · 23 May 2025 | Integrated campaign | Leo Burnett | 23 May 2025 |
| Birla Opus | Naye Zamane Ka Naya PaintIntegrated campaign · 11 Oct 2024 | Integrated campaign | Leo Burnett India | 11 Oct 2024 |
| Ikea | Make Room for All Things FestiveFestive · 28 Sep 2024 | Festive | Leo Burnett India | 28 Sep 2024 |
More from DBS Bank India
| Campaign | Type | Agency | Date |
|---|---|---|---|
| The right choice is right in front of youIntegrated campaign · 10 Apr 2026 | Integrated campaign | Leo India | 10 Apr 2026 |
| Trust Your SparkIntegrated campaign · 6 Sep 2024 | Integrated campaign | – | 6 Sep 2024 |