Two ad films, 'Cricketer' and 'Astronaut', show professionals in demanding jobs pausing to check whether a child has had the 7 vaccinations recommended between ages 1 and 2, positioning current Indian 'stars' urging parents toward the future 'stars' of India. Aimed at reducing the drop-off in immunisation after a child's first birthday, it ran across TV, digital, social, radio, connected TV and OTT.