LEAD
LEAD has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Digital/social · 13 Sep 2022
Digital film by TBWA India, directed by Piplu Khan of Potlibaba Media House, on the sacrifices parents make for their children's education, released as an ode to parents rather than a product pitch.
Agency: TBWA India.
Rebrand · 17 Jul 2021
The K-12 edtech dropped 'School' from its name and adopted a starburst logo formed from the letter L, marking its shift from running schools to powering 2,000-plus schools with its curriculum and tech; rolled out on social first, then across all touchpoints.
Ad film · 22 Feb 2021
30-second TVC by WATConsult introducing 'propulsive learning' through a young student at an affordable private school, ending with anxious parents reassured they chose the right school. Aired on GEC channels inside a 360 campaign with print, outdoor and BTL activation.
Agency: WATConsult.
Agencies
Credited on LEAD's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| TBWA\India | 1 campaign | 13 Sep 2022 |
| WATConsult | 1 campaign | 22 Feb 2021 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against education peers
Confirmed deals only. The full education leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| LEAD | 0 | 0 | 3 | – | 13 Sep 2022 |
| UpGrad | 2 | 0 | 5 | Kabaddi, hockey, tennis and more | 23 Jan 2024 |
| Duolingo | 1 | 3 | 6 | Esports and gaming | 17 Jul 2026 |
| Byju's | 3 | 0 | 2 | Cricket | 4 Nov 2022 |
| Jaro Education | 1 | 2 | 4 | Business, tech and industry | 11 Jul 2026 |
Where peers sponsor and LEAD doesn't
| Property | Peers on it |
|---|---|
| ET NOW Global Business Summit | Jaro Education |
| U Mumba | UpGrad |
| Kerala Blasters | Byju's |
| India national cricket team | Byju's |
| Battlegrounds Mobile India Masters Series | Duolingo |
| India women's national cricket team | Byju's |
| Shark Tank India season 1 | UpGrad |
Questions people ask
Which agency works on LEAD's campaigns?
Credited on LEAD campaigns: TBWA\India (1 campaign, latest 13 Sep 2022); WATConsult (1 campaign, latest 22 Feb 2021).
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