Crafted with Care

A seven-part Ramadan digital series, one episode per Emirate, tracing local rituals: pouring qahwa in Abu Dhabi, arranging dates in Ajman, lighting oud in Ras Al Khaimah, luqaimat and balaleet in Umm Al Quwain, seaside iftar picnics in Fujairah. The car sat alongside each ritual rather than at its centre. A weekly Guess the Craft feature and a Community Craft Stories user-generated strand ran alongside.