Globally Local
IKEA commissioned artists in the UAE, Qatar and Oman to reinterpret its furniture and decor using traditional motifs and materials. Mohammed Al Attar in Oman, Muhra Al Muhairi in the UAE and Asmaa Al Mannai in Qatar each made one-off pieces, shown in store with the story behind them, alongside artist-led workshops for IKEA Family members and a social strand inviting people to share what home means to them.
| Brand | Toyota |
|---|---|
| Agency | Memac Ogilvy |
| Talent | Mohammed Al Attar, Muhra Al Muhairi, Asmaa Al Mannai |
| Channels | in-store, social, digital, on-ground |
| Source | Communicate Online |
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