Yours to Celebrate

A Ramadan campaign that played on the fact that Kareem and Mubarak, the words in the standard greeting, are also names. It swapped them for other Arabic names whose meanings fit the month, so Uncle Saeed wishes you a Ramadan Saeed and a niece called Hanan wishes you a Ramadan Hanan. Short films ran with on-ground activations and social experiences that carried Toyota's Ramadan offers.