Haleon India (Sensodyne, ENO, Crocin)
Haleon India (Sensodyne, ENO, Crocin) sponsors 3 properties, mostly kabaddi, hockey, tennis and more, then music, and has 10 campaigns on record. 3 confirmed in 2026.
13 of 13 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Back-of-shirt sponsor · Team · 2021
Back-of-shirt sponsor of Tamil Thalaivas, 2021.
Back-of-shirt sponsor · Team · 2021
Back-of-shirt sponsor of UP Yoddhas, 2021.
Ambassadors
Talent named in Haleon India (Sensodyne, ENO, Crocin)'s campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Vicky Kaushal | Current | 11 Apr 2025 | 11 Apr 2025 |
| Rishabh Pant | Past | 19 Dec 2023 | 19 Dec 2023 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 14 Aug 2026
Three Hindi, Telugu and Marathi family-banter films from Ogilvy in which younger relatives hand ENO to sceptical elders for gas, bloating and heaviness, widening the brand from acidity alone. Described as ENO's first shift in communication platform in nearly a decade; run 360 with the TV films, digital, influencers and outdoor.
Agency: Ogilvy India.
Ad film · 4 Apr 2026
A film for Centrum Recharge, the ten-rupee effervescent energy sachet, in which a tired young man drinks one and joins a street game. It ran on national and regional television and digital, backed by sampling, in-store promotion and quick-commerce visibility.
Purpose · 28 Mar 2026
Nationwide oral-health drive with the health ministry and the Indian Dental Association around a QR-code Dental Age Test, launched with minister Anupriya Patel and taken onto Vande Bharat trains to screen close to a million passengers. Amplified through print, digital, influencers and on-ground activations with quick-commerce and fitness partners.
Integrated campaign · 14 May 2025
Eighteen films in nine languages built on real consumers' stories of living with tooth sensitivity, using science visualisations to show how enamel erosion exposes dentine and to push viewers to act before the condition worsens.
Ad film · 11 Apr 2025
Vicky Kaushal's debut as ENO ambassador casts him as a stage magician whose body-separation act stalls with acidity until ENO makes it vanish in six seconds. Ogilvy's film ran on television, digital, print, outdoor and social.
Agency: Ogilvy India. Talent: Vicky Kaushal.
Show 5 more
Launch · 19 Dec 2023
Launch campaign for Iodex UltraGel+ built around cricketer Rishabh Pant's comeback from injury, with a brand film that follows his training and casts the gel as his all-day pain-relief partner. Pant was signed as the brand's ambassador for the launch.
Talent: Rishabh Pant.
Digital/social · 26 Sep 2023
Four short films on the small pleasures a healthy mouth allows, from chilled water to a grandfather sharing ice cream, plus three fitness, travel and food influencers talking about their dentists, timed to World Dentist's Day on 3 October.
Digital/social · 6 Aug 2023
Four short vertical films drawing on how people behave in group chats, made to explain what a nasal spray does and to sell fast, long-lasting relief from a blocked nose. It ran on Facebook, Instagram and YouTube.
Ad film · 3 Dec 2022
A television film following a cadet training towards her dream of becoming an IPS officer, framing daily pain as a hurdle on the way and winning as an everyday habit. It gave the pain-relief brand a new line across its gel, spray and balm range.
Ad film · 13 Jan 2017
Grey Group India's TVC follows an ambulance driver who cannot afford downtime from body pain, and carried a doctor's recommendation for Crocin Advance for the first time; ran with press ads and outdoor. Included as the last Crocin campaign the trade press records.
Agency: Grey Group India.
5 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Sleeve sponsor · Team · 2025
Sleeve sponsor of Botafogo, 2025–present. Listed for the 2025 season.
Sleeve sponsor · Team · 2025
Sleeve sponsor of Islamabad United, 2025.
In-video ad read · Podcast · 7 Mar 2024
Haleon is named as a sponsor in the show notes of 1 episode on 2024-03-07, most recently 'Be Sensitive to Oral Health - With Sensodyne | S2 E1'.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Presenting sponsor · YouTube · 2019
A season-long sponsorship of the show — the obvious brand fit for a format built on hot sauce.
Agencies
Credited on Haleon India (Sensodyne, ENO, Crocin)'s campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 2 campaigns | 14 Aug 2026 |
| Grey India | 1 campaign | 13 Jan 2017 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| L'Oréal India | 5 | 2 | 8 | TV and streaming | 15 Jun 2026 |
Where peers sponsor and Haleon India (Sensodyne, ENO, Crocin) doesn't
| Property | Peers on it |
|---|---|
| Lollapalooza India | Hindustan Unilever, L'Oréal India |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| Red Sea International Film Festival | L'Oréal India |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
Questions people ask
What does Haleon India (Sensodyne, ENO, Crocin) sponsor?
Haleon India (Sensodyne, ENO, Crocin) has 3 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then music, including Zomaland by Zomato, Tamil Thalaivas, UP Yoddhas. The latest is dated 14 Aug 2026.
Who are Haleon India (Sensodyne, ENO, Crocin)'s brand ambassadors in 2026?
Campaigns since April 2025 feature Vicky Kaushal. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Haleon India (Sensodyne, ENO, Crocin)'s campaigns?
Credited on Haleon India (Sensodyne, ENO, Crocin) campaigns: Ogilvy India (2 campaigns, latest 14 Aug 2026); Grey India (1 campaign, latest 13 Jan 2017).
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