Journey into Herstory
Built for Emirati Women's Day, the campaign turned Toyota cars into storytelling platforms: geo-targeted audio played through Yango Maps when a driver approached a UAE street named after a prominent Emirati woman, backed by radio traffic announcements and social content. It took the Audio and Radio Grand Prix at Dubai Lynx 2025.
| Brand | Toyota |
|---|---|
| Agency | Memac Ogilvy |
| Talent | Not named |
| Channels | radio, digital, social |
| Source | Communicate Online |
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| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Toyota | Globally LocalIntegrated campaign · 8 Feb 2026 | Integrated campaign | Memac Ogilvy | 8 Feb 2026 |
| Carrefour | Mall of Endless Possibilities — 20th anniversaryIntegrated campaign · 14 Nov 2025 | Integrated campaign | Memac Ogilvy | 14 Nov 2025 |
| talabat | Back to the JuggleIntegrated campaign · 27 Aug 2025 | Integrated campaign | Memac Ogilvy | 27 Aug 2025 |
| Toyota | Yours to CelebrateFestive · 12 Mar 2025 | Festive | Memac Ogilvy | 12 Mar 2025 |
| Carrefour | Memac Ogilvy appointed lead creative agency for the malls15 Apr 2024 | – | Memac Ogilvy | 15 Apr 2024 |
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| Campaign | Type | Agency | Date |
|---|---|---|---|
| Crafted with CareDigital/social · 24 Apr 2026 | Digital/social | Ogilvy | 24 Apr 2026 |
| Globally LocalIntegrated campaign · 8 Feb 2026 | Integrated campaign | Memac Ogilvy | 8 Feb 2026 |
| Rooted & RisingPurpose · 28 Aug 2025 | Purpose | MRM MENAT | 28 Aug 2025 |
| Yours to CelebrateFestive · 12 Mar 2025 | Festive | Memac Ogilvy | 12 Mar 2025 |