Pidilite (Fevicol)
Pidilite (Fevicol) sponsors 7 properties, mostly kabaddi, hockey, tennis and more, then tv and streaming, and has 11 campaigns on record. 3 confirmed in 2026.
18 of 20 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a special partner, in Sony's pre-launch roster of more than 25 sponsors.
Official partner · Event · 2026
Listed under "PARTNERS" on the WPL sponsor wall.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Special Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Jaipur Pink Panthers, 2025.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of U Mumba, 2025.
Integrated segment · Film · 2025
A 'Pause & Play' break during the World Television Premiere on the JioStar South channels: the picture appeared to develop water seepage before cutting to a Dr. Fixit spot. Built with JioStar for Pidilite Industries.
Official partner · Event · 2024
Listed under "Partners".
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Official partner · Event · 2023
Listed under "Partners" in the PKL footer.
Ambassadors
Talent named in Pidilite (Fevicol)'s campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Amitabh Bachchan | Past | 3 Mar 2025 | 3 Mar 2025 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 25 Aug 2026
Roff returned to television with an Ogilvy film set in a prison, where an inmate has to live with tiles that keep coming loose. The joke carries an awareness push in a tile-adhesive category most homeowners never think about.
Agency: Ogilvy India.
Ad film · 26 Sep 2025
An Ogilvy TVC in which a middle-aged couple's spat over a forgotten anniversary is patched up, literally and figuratively, with a Fevikwik fix.
Agency: Ogilvy India.
Digital/social · 1 Sep 2025
A digital-first, AI-powered campaign by Ogilvy that moved Fevikwik from instant repair to instant invention, evolving the old 'chutki mein chipkaaye' line into 'chutki mein kalakari' and giving users a tool to make things with.
Agency: Ogilvy India.
Experiential · 12 Aug 2025
An outdoor campaign built on a mural-style image of a man with a tile missing where his nose should be, captioned 'Roff se tile nahi lagaya? Naak Kat Gayi.' Ran across tile hubs, outdoor sites including Bandra in Mumbai, and cinema halls.
Agency: Ogilvy India.
Ad film · 3 Mar 2025
Amitabh Bachchan narrates, acts the husband and sings the jingle in a film marking 25 years of Dr. Fixit. Prasoon Pandey of Corcoise Films wrote the lyrics and directed.
Agency: Ogilvy India. Talent: Amitabh Bachchan.
Show 6 more
Ad film · 26 Nov 2024
A TVC playing on the phrase crocodile grip to argue for specialised tile adhesive over ordinary cement, aimed at homeowners who never look at what sits behind the tile.
Ad film · 5 Jun 2024
A film follows two brothers whose lifelong musical partnership traces back to being stuck together with Fevicol as kids, built around the tagline 'Aisa Jode, Jodi Judi Rahe' and timed to the 100th birth anniversary of Fevicol founder Balvantray Kalyanji Parekh.
Agency: Ogilvy India.
Launch · 29 Feb 2024
A launch campaign for the Fevikwik Gel variant built on the idea that small mistakes deserve a chance to be put right.
Digital/social · 30 Sep 2023
A digital film launching Fevicol Glue Drops around a child's birthday party where tape has wrecked the walls, showing the drops peeling off clean. Backed by an influencer push across digital touchpoints.
Agency: Ogilvy India.
Digital/social · 30 Sep 2023
A digital campaign for Fevicol Glue Drops, a new drop adhesive, built around a birthday party's decorations left in tatters by regular tape; positions the product as a mess-free way to decorate, backed by an influencer push across digital platforms.
Agency: Ogilvy India.
Experiential · 2 Apr 2023
A human-OOH activation at the Kila Raipur rural sports festival in Punjab, where men in Fevicol shirts walked the stands with stools stuck to them, playing on the seat-scarcity problem at the event and on the old 'Fevicol ka jod' line.
Agencies
Credited on Pidilite (Fevicol)'s campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 8 campaigns | 25 Aug 2026 |
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
| JSW Paints | 1 | 2 | 7 | Cricket | 20 May 2026 |
Where peers sponsor and Pidilite (Fevicol) doesn't
| Property | Peers on it |
|---|---|
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Tamil Thalaivas | Asian Paints |
| Rajasthan Royals | UltraTech Cement |
| Sunrisers Hyderabad | UltraTech Cement |
| Mumbai City | UltraTech Cement |
| Singham Again | Godrej & Boyce (Appliances, Interio, Locks) |
| Special Ops 2 | Asian Paints |
| The Emvies | UltraTech Cement |
Questions people ask
What does Pidilite (Fevicol) sponsor?
Pidilite (Fevicol) has 7 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then tv and streaming, including Kaun Banega Crorepati season 18, Women's Premier League, Kaun Banega Crorepati season 17. The latest is dated 25 Aug 2026.
Which agency works on Pidilite (Fevicol)'s campaigns?
Credited on Pidilite (Fevicol) campaigns: Ogilvy India (8 campaigns, latest 25 Aug 2026).
Does Pidilite (Fevicol) sponsor cricket?
Yes. Pidilite (Fevicol) has 1 confirmed cricket deal on record.
Know when Pidilite (Fevicol) signs something new
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