United Breweries (Kingfisher) × Royal Challengers Bengaluru, 2014
- Brand
- United Breweries (Kingfisher) · Alcohol
- Property
- Royal Challengers Bengaluru · TATA IPL
- Tier
- Back-of-shirt sponsor
- Date
- 2014
- Source
- Wikipedia
Back-of-shirt sponsor of Royal Challengers Bengaluru, 2014–2018.
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United Breweries (Kingfisher)'s other deals
Digital/social · 25 Apr 2026
Kingfisher tapped into a viral Karan Aujla-Parul Gulati social media moment with a real-time brand intervention, embedding itself in the cultural conversation rather than running a scripted promotion. The campaign, by Owled Media, drove more than 32 million in reach.
Agency: Owled Media.
Official partner · Event · 2026
Tile in the "PARTNERS" group labelled "GOOD TIMES PARTNER".
Partner · Event · 2026
Named among the festival's supporting partners for the 15th edition.
Presenting · Event · 2026
Listed under "PREMIER PARTNERS" on the WPL sponsor wall.
Experiential · 7 Oct 2024
Kingfisher staged its own Oktoberfest-styled 'OctoBeerFest' in Bengaluru (19-20 October) alongside consumer activations across more than 40 cities nationwide.
Back-of-shirt sponsor · Team · 2024
Back-of-shirt sponsor of East Bengal, 2024–2025.
Beverage · Event · 2024
Named among the tour's 15+ brand partnerships in the EY-cited impact coverage.
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