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United Breweries (Kingfisher)

The company behind United Breweries (Kingfisher), with 3 confirmed deals on Monumentum.

Deals

Newest first, with what our re-check found on each source.

Digital/social · 25 Apr 2026

Kingfisher tapped into a viral Karan Aujla-Parul Gulati social media moment with a real-time brand intervention, embedding itself in the cultural conversation rather than running a scripted promotion. The campaign, by Owled Media, drove more than 32 million in reach.

Agency: Owled Media.

Experiential · 7 Oct 2024

Kingfisher staged its own Oktoberfest-styled 'OctoBeerFest' in Bengaluru (19-20 October) alongside consumer activations across more than 40 cities nationwide.

Ad film · 17 Oct 2023

A campaign conceptualised by Ogilvy India built around relatable, everyday-friendship scenarios, encouraging people to shed pretences and have genuine, unfiltered conversations with friends.

Agency: Ogilvy India.

For organisers

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