SBI × Antaragni, 2025

Festive · 17 Jun 2026

An annual Father's Day film that honours fathers who give their children the freedom to make their own choices and the confidence to pursue them; SBI Life ran an earlier instalment of the same franchise, spelled '#PapaHaiNa', in June 2025.

Ad film · 11 May 2026

SBI Life's Mother's Day film turns on an exchange between two mothers: a young woman returning to work after maternity leave cannot put her hesitation into words, and her own mother reads it anyway and tells her that choosing her own path takes nothing away from her family. It extends the brand line Apne Liye. Apno Ke Liye.

Ad film · 21 Jan 2026

SBI Life cast Rishabh Pant and Ravindra Jadeja as two sides of an argument every buyer already has in their head, one pushing instinct and ambition, the other preparedness. Two films follow a woman taking up wrestling and a man moving into women's rights law, with insurance framed as the thing that lets the choice happen. Television and connected TV carried the campaign, backed by OTT, cinema and outdoor.

Talent: Rishabh Pant, Ravindra Jadeja.

Festive · 2026

A Diwali-themed push for systematic investment plans on SBI Mutual Fund's own campaign microsite, framing a disciplined SIP as a diya that grows brighter over time, built around two curated fund themes named UniDiverse and Trinity.

Digital/social · 2026

An always-on microsite campaign urging salaried investors to start a SIP on the day they are paid, built around the line 'Make Salary Day, Your SIP Day' and pitched on rupee-cost averaging and compounding.

Digital/social · 2026

A parent-facing campaign for children's-goal mutual funds that walks parents through setting a target amount, investing early and staying invested so a child's education or career choice is funded regardless of what it turns out to be.

Partner · Event · 2026

Brought To You By at the event; wording as printed on the official partner page.

Associate · Event · 2026

Listed under "Associate Sponsors".