Bigg Boss 20 sponsors: 21 brands, and only five are back from Season 19
JioStar signed 21 sponsors for Bigg Boss Hindi Season 20, led by Vaseline and The Peacock Hub as co-presenting partners. The full list by tier, what changed from Season 19, and a source for every row.
By Saurabh Garg, founder of C4E · Published 28 Oct 2026 · How we check
Bigg Boss Hindi Season 20 premiered on 6 September 2026 on JioHotstar and Colors, with Salman Khan hosting. JioStar's launch release, dated 7 September, names 21 sponsors in four tiers. Every one, with its tier and source, is on the Bigg Boss 20 sponsors page. Vaseline and The Peacock Hub on JioHotstar are the co-presenting partners, five brands are co-powered by partners, eight are special partners and six are associate partners.
Who are the Bigg Boss 20 sponsors?
These are the Hindi edition's sponsors, in JioStar's order and with JioStar's tier names. Where the brand announced its own deal, its announcement is linked too.
| Brand | Tier | In Season 19? | Source |
|---|---|---|---|
 VaselineCo-presenting, back from Season 19 | Co-presenting | Returning | JioStar |
| The Peacock Hub (on JioHotstar)Co-presenting | Co-presenting | New | JioStar |
| Ai+ Nova SmartphoneCo-powered by | Co-powered by | New | JioStar |
| Bajaj Mixer GrindersCo-powered by | Co-powered by | New | JioStar, afaqs |
| Danube Properties DubaiCo-powered by, back from Season 19 | Co-powered by | Returning | JioStar |
| Rajshree Flavoured ElaichiCo-powered by | Co-powered by | New | JioStar |
 FlipkartCo-powered by, back from Season 19 | Co-powered by | Returning | JioStar |
| Dulcoflex LiquidSpecial partner | Special partner | New | JioStar |
| The Derma CoSpecial partner | Special partner | New | JioStar |
 Swiss BeautySpecial partner | Special partner | New | JioStar, Adgully |
| ORN.comSpecial partner | Special partner | New | JioStar |
| SnabbitSpecial partner | Special partner | New | JioStar, afaqs |
 Gillette VenusSpecial partner | Special partner | New | JioStar |
| Proease XXL (RSPL)Special partner | Special partner | New | JioStar |
| Godrej AER MaticSpecial partner | Special partner | New | JioStar, MediaBrief |
| Lakmé Peach MilkAssociate, back from Season 19 | Associate | Returning | JioStar |
| SKOREAssociate | Associate | New | JioStar |
 Haier AppliancesAssociate, back from Season 19 | Associate | Returning | JioStar, afaqs |
| Close-UpAssociate | Associate | New | JioStar |
 Hindware Italian CollectionAssociate | Associate | New | JioStar |
| SupersoxAssociate | Associate | New | JioStar |
Two rows need a note. BestMediaInfo counted 20 brands on 4 September and left out The Peacock Hub, which JioStar names in its launch release and on its key art. And Godrej's own announcement of its house task, carried by MediaBrief on 16 October, calls Godrej AER Matic an associate sponsor, where JioStar lists it as a special partner.
Hindustan Unilever has three brands on the list: Vaseline, Lakmé Peach Milk and Close-Up.
What changed from Bigg Boss 19?
JioStar listed 11 sponsors for Bigg Boss 19 in August 2025. Five of them are back for Season 20: Vaseline, Danube Properties, Flipkart, Lakmé Peach Milk and Haier. Appy Fizz, Citroën, Silver Coin Atta, Manforce, Fujifilm and Lux Cozi are not on the Season 20 list.
That leaves 16 of the 21 Season 20 sponsors new against last season's list. JioStar puts it a different way: 70% of Hindi advertisers this season are first-time associations with the show.
How do the sponsors show up inside the house?
Snabbit sent its cleaning staff into the house to get it ready before the contestants moved in, afaqs reported, and posted the film on its own channel the day after the premiere. Haier put refrigerators and TVs into the house, including a 100-inch 4K LED TV. Bajaj Electricals brought its geysers, mixers and wires in through product integrations and tasks, and Godrej AER Matic built a task called ‘Mera Royal Vanilla’ around its Royal Vanilla Essence freshener.
Not every deal runs to the finale. Swiss Beauty, the special partner for makeup, said its association runs from 6 September to 18 October 2026.
How many sponsors does the Bigg Boss franchise have in 2026?
JioStar runs six Bigg Boss editions together this year, in Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam, and says they carry over 95 sponsors between them. It is the first time all six have aired together. The four South editions alone have more than 75 brands and over 120 sponsorships, JioStar said on 15 October, and more than half of those brands are first-time advertisers on the show.
One brand has held the top Hindi slot two years running. Vaseline co-presented Season 19 too, Hindustan Unilever said at the time, and this year it shares the billing with a streaming hub.
How we checked: the sponsor list and tiers come from JioStar's own launch release, and Season 19's list from JioStar's August 2025 release. In-house details come from each brand's announcement as carried by the trade press. Images are JioStar's and Snabbit's own.