Bisleri
The company behind Bisleri, with 9 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 7 Apr 2026
A brand film for the Himalayan spring water positioning premium living as calm and understated rather than showy. Rana Daggubati moves through a day that ends in the mountains, with an adopted indie dog written in to carry over Vedica's earlier adopt-don't-shop message.
Talent: Rana Daggubati.
Ad film · 19 Nov 2025 · Reported value 4 lakh
Deepika Padukone returns in a carnival-set film where the Bisleri truck turns into a DJ console; the track pitches hydration as celebration for Gen Z, amplified on digital, TV impact properties, billboards, cinema and through 4 lakh trade partners.
Agency: Zero Fifty Media Works (in-house). Talent: Deepika Padukone.
Purpose · 4 Jun 2025
For World Environment Day, Bisleri's Bottles for Change programme and the Bhamla Foundation built a bird installation from 2,000 upcycled PET bottles at Carter Road, Mumbai, to argue that used plastic is a resource rather than waste.
Ad film · 8 Oct 2024
Bisleri signed Ishaan Khatter and Palak Tiwari as the faces of its orange fizzy drink and built a 1950s-styled romance film around them, using period sets, styling and music to sell the drink's retro name to Gen Z.
Talent: Ishaan Khatter, Palak Tiwari.
Ad film · 5 Jun 2024
Aditya Roy Kapur signed as Limonata's ambassador for an in-house film selling the lime-and-mint combination as double the chill, run across TV, digital, outdoor, OTT, trade marketing and delivery trucks.
Talent: Aditya Roy Kapur.
Integrated campaign · 21 Dec 2023
Deepika Padukone became Bisleri's first global brand ambassador, grooving to a remake of 'Jhoom Jhoom Jhoom Baba' in a Nirvana Films spot directed by Prakash Verma; she also went onto all Bisleri packaging, with TV, digital, outdoor, delivery vehicles, influencers and OTT behind it.
Talent: Deepika Padukone.
Digital/social · 30 Oct 2023
A phased series of films for the delivery app, the first showing a cat ordering Bisleri from the app while its owner naps, to sell the ease of ordering water online to millennials and Gen Z.
Agency: 82.5 Communications.
Purpose · 24 Apr 2023
A cause campaign run with PETA India urging people to adopt indie dogs from shelters instead of buying bred pets. Vedica also funded animal emergency services in Delhi and Mumbai as part of the tie-up.
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Ad film · 30 Sep 2022
A TVC shot in the Himalayas plays out a teasing exchange between a Himachali girl and a group of boys, urging Gen Z to be spontaneous and themselves; a 360-degree rollout across TV, digital, print and activations.
Agency: 82.5 Communications.
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