#DrinkItUp 2.0
Deepika Padukone returns in a carnival-set film where the Bisleri truck turns into a DJ console; the track pitches hydration as celebration for Gen Z, amplified on digital, TV impact properties, billboards, cinema and through 4 lakh trade partners.
| Brand | Bisleri |
|---|---|
| Agency | Zero Fifty Media Works (in-house) |
| Talent | Deepika Padukone |
| Channels | digital, TV, OOH, cinema, OTT |
| Source | exchange4media |
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