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Oneplus

Consumer electronicsIndia

Oneplus sponsors 2 properties, mostly culture, arts and literature, then esports and gaming, and has 3 campaigns on record.

2Properties sponsored
1Title or presenting deal
3Campaigns
4 Dec 2025Latest deal

6 of 17 rows confirmed on their sourceHow we check

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Sponsorships

Season by season, then every row newest first with what our check found on its source.

20231
20241
20252

Partner · Event · 2025

Named an 'Experiential Zone Partner' for the edition.

Title · Event · 2025

Title Sponsor and Official Smartphone Partner; the OnePlus 13 powered every match, and OnePlus ran the Campus Dominate qualifiers.

Partner · Event · 2024

Named a Key Event Partner: 'Key Event Partners include brands such as CELIO, HDFC, Comedy Central, OnePlus, PepsiCo & VH1.'

Partner · Event · 2023

Listed among the season's sponsors.

10 more rows we could not confirm

The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.

LOKESH GAMER

Integrated segment · YouTube · 31 Jul 2026

Oneplus sponsored LOKESH GAMER on YouTube; the most recent tracked video is 'The Most Awaited Dare - Me Vs My Sister | Op Community Dares | Oneplus Power Pla' (2026-07-31). Carried in 9 of the channel's videos. Detected from the video by SponsorRadar, not announced.

TechBar

Integrated segment · YouTube · 2026

Oneplus is on TechBar's YouTube sponsor wall, carried in 4 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.

Techno

Integrated segment · YouTube · 30 Jul 2025

Oneplus sponsored Techno on YouTube; the most recent tracked video is 'I Built My Own Gaming Cafe' (2025-07-30). Detected from the video by SponsorRadar, not announced.

Aaj Tak

Integrated segment · YouTube · Undated

Oneplus is listed among Aaj Tak's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.

Trakin Tech

Integrated segment · YouTube · Undated

Oneplus is on Trakin Tech's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.

TWO SIDE GAMER

Integrated segment · YouTube · Undated

Oneplus is on TWO SIDE GAMER's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.

Tech Burner

Integrated segment · YouTube · Undated

Oneplus is listed among Tech Burner's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.

Ujjwal

Integrated segment · YouTube · Undated

Oneplus is listed among Ujjwal's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.

Show 2 more
Dynamo Gaming

Integrated segment · YouTube · Undated

Oneplus is on Dynamo Gaming's YouTube sponsor wall, carried in 6 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.

JONATHAN GAMING

Integrated segment · YouTube · Undated

Oneplus is on JONATHAN GAMING's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.

Ambassadors

Talent named in Oneplus's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.

NameStatusFirst seenLatest campaign
Jasprit BumrahCurrent4 Dec 20254 Dec 2025
Smriti MandhanaCurrent4 Dec 20254 Dec 2025
Jackie ShroffCurrent26 Sep 202526 Sep 2025

Campaigns

With the agency and talent where the trade press named them.

Launch · 4 Dec 2025

A six-part ad film series tied to the launch of the OnePlus 15R and OnePlus Pad Go 2, fronted by six new brand ambassadors — cricketers Jasprit Bumrah and Smriti Mandhana, racer Kush Maini, singer Armaan Malik, and actors Jonathan and Nitanshi Goel — drawing parallels between personal performance and device capability.

Talent: Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, Nitanshi Goel.

Festive · 26 Sep 2025

A Diwali campaign built around a pledge to plant one lakh saplings across India, fronted by actor Jackie Shroff in partnership with the JK Foundation, continuing OnePlus's earlier 2019 tree-planting initiative.

Agency: OML. Talent: Jackie Shroff.

Ad film · 15 Feb 2024

OnePlus's first brand campaign dedicated to its audio category, anchored by an original hip-hop track written and performed by Hanumankind, built around the brand's 'Never Settle' positioning.

Talent: Hanumankind.

1 deal outside India and the Gulf

Rows under the same brand name abroad. Not counted in the numbers above.

None of these rows could be confirmed on their source yet.

1 more row we could not confirm

The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.

Marques Brownlee

Integrated segment · YouTube · 2026

Oneplus is listed among Marques Brownlee's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.

Agencies

Credited on Oneplus's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.

OML1 campaign26 Sep 2025

Marketing leadership

As reported in the trade press, with the date and the article.

4 Dec 2025
Director of Marketing: Ishita Grover · afaqs!
30 Jan 2025
Head of Brand, Community & Media Strategy: Supreeth T. · afaqs!

Against consumer electronics peers

Confirmed deals only. The full consumer electronics leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
Oneplus203Culture, arts and literature4 Dec 2025
Lenovo / Motorola India4512Culture, arts and literature21 Aug 2026
Philips India (Versuni, Preethi)4616TV and streaming17 Aug 2026
Intel India542Business, tech and industry2026
One Glint430Running and fitness2026

Where peers sponsor and Oneplus doesn't

PropertyPeers on it
LEAPLenovo / Motorola India, Intel India
Bengaluru Tech SummitPhilips India (Versuni, Preethi), Intel India
Lollapalooza IndiaLenovo / Motorola India, Intel India
India Mobile CongressIntel India
Tata Mumbai MarathonOne Glint
TCS World 10K BengaluruOne Glint
Vedanta Delhi Half MarathonOne Glint
Special Ops 2Philips India (Versuni, Preethi)

Questions people ask

What does Oneplus sponsor?

Oneplus has 2 confirmed sponsorship properties on record, mostly in culture, arts and literature, then esports and gaming, including Comic Con India, Battlegrounds Mobile India Masters Series. The latest is dated 4 Dec 2025.

Who are Oneplus's brand ambassadors in 2026?

Campaigns since April 2025 feature Jasprit Bumrah, Smriti Mandhana, Jackie Shroff. This comes from campaign credits in the trade press, not from endorsement contracts.

Which agency works on Oneplus's campaigns?

Credited on Oneplus campaigns: OML (1 campaign, latest 26 Sep 2025).