Who sponsors Smith and Sniff
7 brands have sponsored Smith and Sniff across 2 seasons since 2025. Not here yet: technology & software, healthcare, fashion & lifestyle, home & building, food.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
How crowded each season was
More logos means less room to stand out. Seasons with fewer than five sponsors on record are probably incomplete.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| carandclassic | – | In-video ad read | 2026 | |
| Duramat | – | In-video ad read | 2026 | |
| Hagerty | Banking & finance | In-video ad read | 2026 | |
| Heatable | – | In-video ad read | 2026 | |
| HIAB | – | In-video ad read | 2026 | |
| Pistonheads | – | In-video ad read | 2025 | |
| Weareholy | – | In-video ad read | 2025 |
1 more brand listed but not confirmed on the source
| Brand | What the check found | Seasons |
|---|---|---|
| Car | 2026 |
Categories here
Not here yet
Categories common on other motorsport properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other motorsport properties. For organisers, the shortlist.
Similar motorsport properties
Every deal, with its source8 rows · what our check found on each source page
In-video ad read · Podcast · 13 Jul 2026
Hagerty is promoted with a listener offer link (hagerty.co.uk) in the show notes of 2 episodes between 2026-07-13 and 2026-07-20, most recently 'The spider of supercars'.
In-video ad read · Podcast · 27 Apr 2026
Heatable is named as a sponsor in the show notes of 2 episodes between 2026-04-27 and 2026-07-20, most recently 'The spider of supercars'.
In-video ad read · Podcast · 30 Mar 2026
carandclassic is named as a sponsor in the show notes of 2 episodes between 2026-03-30 and 2026-04-06, most recently 'Bring back bodyroll'.
In-video ad read · Podcast · 27 Mar 2026
Duramat is promoted with a listener offer link (duramat.co.uk) in the show notes of 8 episodes between 2026-03-27 and 2026-09-07, most recently 'How to make good car TV'.
In-video ad read · Podcast · 16 Mar 2026
HIAB is named as a sponsor in the show notes of 1 episode on 2026-03-16, most recently 'Cars and coughing'.
In-video ad read · Podcast · 15 Dec 2025
Pistonheads is promoted with a listener offer link (pistonheads.com) in the show notes of 2 episodes between 2025-12-15 and 2026-01-19, most recently 'Nico Rosberg's laundry bill'.
In-video ad read · Podcast · 28 Nov 2025
Weareholy is promoted with a listener offer link (uk.weareholy.com) in the show notes of 4 episodes between 2025-11-28 and 2026-01-19, most recently 'Nico Rosberg's laundry bill'.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 7 Sep 2026
Car is named as a sponsor in the show notes of 1 episode on 2026-09-07, most recently 'How to make good car TV'.
Know when Smith and Sniff signs a new sponsor
One email when a new sponsor signs or a category opens up.