Who sponsors Dakar Rally
12 brands have sponsored Dakar Rally. Not here yet: banking & finance, travel & hospitality, home & building, business services, technology & software.
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The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Defender | Automotive | Official partner | 2027 | |
| Diverse Extreme Team | Sports bodies & leagues | Partner | 2027 | |
| Hero MotoCorp | Automotive | Official partner | 2027 | |
| Kahoot! | Education | Partner | 2027 | |
| Michelin | Automotive | Official partner | 2027 | |
| Ministry of Sport | Government & institutions | Partner | 2027 | |
| Motul | Automotive | Official partner | 2027 | |
| Rolex | Fashion & lifestyle | Partner | 2027 | |
| Saudi Arabia | Government & institutions | Partner | 2027 | |
| Saudi Arabian Motor Federation | Government & institutions | Partner | 2027 | |
| Saudi Motorsport Company | Sports bodies & leagues | Partner | 2027 | |
| Wega | Sportswear | Partner | 2027 |
Categories here
Not here yet
Categories common on other motorsport properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other motorsport properties. For organisers, the shortlist.
Similar motorsport properties
Every deal, with its source12 rows · what our check found on each source page
Official partner · Event · 2027
Listed under "Official Partner" on dakar.com's own partners page.
Official partner · Event · 2027
Listed under "Official Partner" on dakar.com's own partners page.
Partner · Event · 2027
Technical Partner. Listed under "Technical Partner" on dakar.com's own partners page.
Official partner · Event · 2027
Listed under "Official Partner" on dakar.com's own partners page.
Partner · Event · 2027
Official Supporter. Listed under "Official Supporter" on dakar.com's own partners page.
Partner · Event · 2027
Institutional Partner. Listed under "Institutional Partner" on dakar.com's own partners page.
Official partner · Event · 2027
Listed under "Official Partner" on dakar.com's own partners page.
Partner · Event · 2027
Host Country. Listed under "Host Country" on dakar.com's own partners page.
Partner · Event · 2027
Institutional Partner. Listed under "Institutional Partner" on dakar.com's own partners page.
Partner · Event · 2027
Institutional Partner. Listed under "Institutional Partner" on dakar.com's own partners page.
Show 2 more
Partner · Event · 2027
Official Timekeeper. Listed under "Official Timekeeper" on dakar.com's own partners page.
Partner · Event · 2027
Technical Partner. Listed under "Technical Partner" on dakar.com's own partners page.
Know when Dakar Rally signs a new sponsor
One email when a new sponsor signs or a category opens up.