Michelin × Dakar Rally, 2027
- Brand
- Michelin · Automotive
- Property
- Dakar Rally · Amaury Sport Organisation
- Tier
- Official partner
- Date
- 2027
- Source
- Dakar Rally
Listed under "Official Partner" on dakar.com's own partners page.
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Michelin's other deals
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Influencer · 22 Dec 2021
A YouTube creator campaign in eight languages in which automotive YouTubers such as MSK, Jatt Prabhjot and Gagan Chaudhary switched to Michelin tyres and reviewed them, followed by a mystery-box puzzle round with prizes for fans who guessed a city name. The videos crossed 80 million views.
Talent: MSK, Jatt Prabhjot, Gagan Chaudhary.
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