Experience Abu Dhabi
Experience Abu Dhabi sponsors 2 properties, mostly motorsport, and has 2 campaigns on record. 2 confirmed in 2026.
1 of 6 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Official Destination Partner. Department of Culture and Tourism - Abu Dhabi, listed as OFFICIAL DESTINATION PARTNER.
Official partner · Event · 2026
Listed under "OFFICIAL PARTNERS OF YAS MARINA CIRCUIT" on the circuit's All Partners page.
Partner · Event · 2025
Official Destination Partner. Department of Culture and Tourism - Abu Dhabi, listed as OFFICIAL DESTINATION PARTNER.
Partner · Event · 2024
Official Destination Partner. Department of Culture and Tourism - Abu Dhabi, listed as OFFICIAL DESTINATION PARTNER.
Ambassadors
Talent named in Experience Abu Dhabi's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ranveer Singh | Current | 7 Oct 2025 | 7 Oct 2025 |
| Deepika Padukone | Current | 7 Oct 2025 | 7 Oct 2025 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 7 Oct 2025
Deepika Padukone joined Ranveer Singh, ambassador since 2023, making them the first Bollywood couple to front the emirate together. She was signed to lead brand films and seasonal work aimed at Indian travellers, starting with Diwali.
Talent: Deepika Padukone, Ranveer Singh.
Ad film · 25 Nov 2024
A brand campaign for the Al Ain oasis region built on a hero film that leans on sound as much as picture, moving from birdsong and running water to traditional drums across mountain, desert and oasis walks. Carried the hashtag #VisitAlAin and a dedicated site.
Agency: Serviceplan.
3 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Jersey patch · Team · Undated
Jersey patch sponsor of New York Knicks, None–present.
Agencies
Credited on Experience Abu Dhabi's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Serviceplan | 1 campaign | 25 Nov 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Experience Abu Dhabi | 2 | 2 | 2 | Motorsport | 2026 |
| Emirates | 12 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| MakeMyTrip | 5 | 2 | 11 | Business, tech and industry | 13 Aug 2026 |
| Qatar Airways | 7 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 6 | 4 | 1 | Motorsport | 31 Aug 2026 |
Where peers sponsor and Experience Abu Dhabi doesn't
| Property | Peers on it |
|---|---|
| Goafest | MakeMyTrip |
| Web Summit Qatar | Qatar Airways |
| Big 5 Global | Emirates |
| Dubai Desert Classic | Emirates |
| Dubai Fitness Challenge | Emirates |
| Dubai Rugby Sevens | Emirates |
| Royal Challengers Bengaluru | Qatar Airways |
| Dubai Airshow | Emirates |
Questions people ask
What does Experience Abu Dhabi sponsor?
Experience Abu Dhabi has 2 confirmed sponsorship properties on record, mostly in motorsport, including Abu Dhabi Grand Prix, Yas Marina Circuit season. The latest is dated 2026.
Who are Experience Abu Dhabi's brand ambassadors in 2026?
Campaigns since April 2025 feature Ranveer Singh, Deepika Padukone. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Experience Abu Dhabi's campaigns?
Credited on Experience Abu Dhabi campaigns: Serviceplan (1 campaign, latest 25 Nov 2024).
Know when Experience Abu Dhabi signs something new
One email when Experience Abu Dhabi or a travel & hospitality rival signs a sponsorship, an ambassador or a campaign.
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