First Abu Dhabi Bank
First Abu Dhabi Bank sponsors 3 properties, mostly motorsport, then football, and has 1 campaign on record. 2 confirmed in 2026.
3 of 6 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.
Official partner · Event · 2026
Listed under "OFFICIAL PARTNERS OF YAS MARINA CIRCUIT" on the circuit's All Partners page.
Partner · Event · 2025
Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.
Partner · Event · 2024
Official Event Supporter. Listed under "OFFICIAL EVENT SUPPORTER" on the Abu Dhabi Grand Prix partner wall.
Shirt sponsor · Team · 2016
Front-of-shirt sponsor of Al Ain, 2016–present. Listed for the 2025–26 season.
Campaigns
With the agency and talent where the trade press named them.
Purpose · 23 Mar 2023
A Mother's Day film arguing that the skills mothers build at home are the skills employers pay for, citing survey evidence on how hard UAE mothers find it to return to work. Conceptualised, produced and directed by Havas Middle East and pushed on social.
Agency: Havas Middle East.
Agencies
Credited on First Abu Dhabi Bank's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Havas Middle East | 1 campaign | 23 Mar 2023 |
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| First Abu Dhabi Bank | 3 | 2 | 1 | Motorsport | 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and First Abu Dhabi Bank doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
What does First Abu Dhabi Bank sponsor?
First Abu Dhabi Bank has 3 confirmed sponsorship properties on record, mostly in motorsport, then football, including Abu Dhabi Grand Prix, Yas Marina Circuit season, Al Ain. The latest is dated 2026.
Which agency works on First Abu Dhabi Bank's campaigns?
Credited on First Abu Dhabi Bank campaigns: Havas Middle East (1 campaign, latest 23 Mar 2023).
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