Aldar
Aldar sponsors 3 properties, mostly motorsport, then culture, arts and literature, and has 2 campaigns on record. 2 confirmed in 2026.
4 of 7 rows confirmed on their sourceHow we check
See how Aldar compares with Godrej & Boyce (Appliances, Interio, Locks) and Pidilite (Fevicol)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.
Official partner · Event · 2026
Listed under "OFFICIAL PARTNERS OF YAS MARINA CIRCUIT" on the circuit's All Partners page.
Presenting · Event · 2025
Presenting Partner of Abu Dhabi Art 2025.
Partner · Event · 2025
Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.
Partner · Event · 2024
Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 28 Jul 2025
Brand campaign shot in Abu Dhabi and Manchester starring Manchester City manager Pep Guardiola, drawing a line between his precision as a coach and Aldar's approach to design. Aldar is Manchester City's official real estate partner; the film sits under the 'Details That Matter' platform and ran on digital and social.
Agency: Lobster. Talent: Pep Guardiola.
Launch · 2 Feb 2023
Launch campaign for The Sustainable City on Yas Island, whose first phase sold out in a day. Rather than a futuristic city, the films and short documentaries argued for going back to basics and reconnecting with nature, giving voice to the community and its residents.
Agency: FP7 McCann.
Agencies
Credited on Aldar's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Lobster | 1 campaign | 28 Jul 2025 |
| FP7 McCann | 1 campaign | 2 Feb 2023 |
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Aldar | 3 | 2 | 2 | Motorsport | 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Aldar doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
What does Aldar sponsor?
Aldar has 3 confirmed sponsorship properties on record, mostly in motorsport, then culture, arts and literature, including Abu Dhabi Grand Prix, Yas Marina Circuit season, Abu Dhabi Art. The latest is dated 2026.
Which agency works on Aldar's campaigns?
Credited on Aldar campaigns: Lobster (1 campaign, latest 28 Jul 2025); FP7 McCann (1 campaign, latest 2 Feb 2023).
Know when Aldar signs something new
One email when Aldar or a home & building rival signs a sponsorship, an ambassador or a campaign.
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