Rolex
Rolex sponsors 4 properties, mostly kabaddi, hockey, tennis and more, then motorsport. 2 confirmed in 2026.
4 of 4 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2027
Official Timekeeper. Listed under "Official Timekeeper" on dakar.com's own partners page.
Official partner · Event · 2026
Listed under "Official Partners".
Official partner · Event · 2026
Listed under "Official sponsors".
Official partner · Event · 2025
Listed under "Official Partners".
4 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 21 Aug 2026
Rolex is named as a sponsor in the show notes of 1 episode on 2026-08-21, most recently 'Ben Asselin: What Makes a True Horseman?'.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Rolex is on Oscars's YouTube sponsor wall, carried in 7 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Rolex is listed among WIRED's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Rolex is on Vanity Fair's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Rolex | 4 | 2 | 0 | Kabaddi, hockey, tennis and more | 2027 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
Where peers sponsor and Rolex doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Lux Industries |
| Jaipur Pink Panthers | Lux Industries |
| Punjab Kings | Lux Industries |
| Mohun Bagan Super Giant | Skechers |
| Mumbai Indians | Skechers |
| Lollapalooza India | Levi's India |
| Special Ops 2 | Lux Industries |
| Diljit Dosanjh Dil-Luminati India Tour | Levi's India |
Questions people ask
What does Rolex sponsor?
Rolex has 4 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then motorsport, including Dakar Rally, Dubai Desert Classic, Qatar ExxonMobil Open. The latest is dated 2027.
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