Who sponsors Choose Strong
20 brands have sponsored Choose Strong across 2 seasons since 2025. Not here yet: technology & software, fashion & lifestyle, banking & finance.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 2025 | 2026 |
|---|---|---|
| Bareperformancenutrition | In-video | · |
| Bioptimizers | · | In-video |
| BON CHARGE | In-video | · |
| BUBS Naturals | · | In-video |
| HelloFresh | In-video | · |
| Irestore | In-video | · |
| Irestorelaser | In-video | · |
| Janji | In-video | · |
| Lagoonsleep | · | In-video |
| Laundrysauce | · | In-video |
| Mounttocoast | · | In-video |
| MUD\WTR | · | In-video |
| Myalloy | · | In-video |
| OneSkin | · | In-video |
| Plantoeat | In-video | · |
| Qualia | · | In-video |
| Truenutrition | · | In-video |
| Wayfair | · | In-video |
| Wild Alaskan | · | In-video |
| Zocdoc | In-video | · |
How crowded each season was
More logos means less room to stand out.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Bioptimizers | – | In-video ad read | 2026 | |
| BUBS Naturals | Healthcare | In-video ad read | 2026 | |
| Lagoonsleep | – | In-video ad read | 2026 | |
| Laundrysauce | – | In-video ad read | 2026 | |
| Mounttocoast | – | In-video ad read | 2026 | |
| MUD\WTR | Beverages | In-video ad read | 2026 | |
| Myalloy | – | In-video ad read | 2026 | |
| OneSkin | Personal & home care | In-video ad read | 2026 | |
| Qualia | Healthcare | In-video ad read | 2026 | |
| Truenutrition | – | In-video ad read | 2026 | |
| Wayfair | Home & building | In-video ad read | 2026 | |
| Wild Alaskan | – | In-video ad read | 2026 | |
| Bareperformancenutrition | – | In-video ad read | 2025 | |
| BON CHARGE | Healthcare | In-video ad read | 2025 | |
| HelloFresh | Food | In-video ad read | 2025 | |
| Irestore | – | In-video ad read | 2025 | |
| Irestorelaser | – | In-video ad read | 2025 | |
| Janji | – | In-video ad read | 2025 | |
| Plantoeat | – | In-video ad read | 2025 | |
| Zocdoc | Healthcare | In-video ad read | 2025 |
2 more brands listed but not confirmed on the source
| Brand | What the check found | Seasons |
|---|---|---|
| Factor | 2025 | |
| Paramount+ | 2025 |
Categories here
Not here yet
Categories common on other running and fitness properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other running and fitness properties. For organisers, the shortlist.
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Every deal, with its source22 rows · what our check found on each source page
In-video ad read · Podcast · 31 Jul 2026
Laundrysauce is promoted with a listener offer link (laundrysauce.com) in the show notes of 3 episodes between 2026-07-31 and 2026-09-04, most recently '#155 | Sally's Badwater 135 Race Recap'.
In-video ad read · Podcast · 31 Jul 2026
Truenutrition is promoted with a listener offer link (truenutrition.com) in the show notes of 2 episodes between 2026-07-31 and 2026-08-28, most recently '#154 | Sally's TDS Race Recap!'.
In-video ad read · Podcast · 30 Jun 2026
BUBS Naturals is promoted with a listener offer link (bubsnaturals.com) in the show notes of 2 episodes between 2026-06-30 and 2026-07-31, most recently '#149 | Courage, Curiosity & the Road to the Olympics | Anna Gibson'.
In-video ad read · Podcast · 19 Jun 2026
Myalloy is promoted with a listener offer link (myalloy.com) in the show notes of 3 episodes between 2026-06-19 and 2026-08-07, most recently '#151 | Max Jolliffe | Badwater 135 CHAMPION'.
In-video ad read · Podcast · 7 Jun 2026
Bioptimizers is promoted with a listener offer link (bioptimizers.com) in the show notes of 3 episodes between 2026-06-07 and 2026-07-31, most recently '#149 | Courage, Curiosity & the Road to the Olympics | Anna Gibson'.
In-video ad read · Podcast · 28 Apr 2026
MUD\WTR is promoted with a listener offer link (mudwtr.com) in the show notes of 13 episodes between 2026-04-28 and 2026-09-04, most recently '#155 | Sally's Badwater 135 Race Recap'.
In-video ad read · Podcast · 28 Apr 2026
OneSkin is promoted with a listener offer link (oneskin.co) in the show notes of 4 episodes between 2026-04-28 and 2026-08-07, most recently '#151 | Max Jolliffe | Badwater 135 CHAMPION'.
In-video ad read · Podcast · 18 Apr 2026
Mounttocoast is promoted with a listener offer link (mounttocoast.com) in the show notes of 2 episodes between 2026-04-18 and 2026-08-07, most recently '#151 | Max Jolliffe | Badwater 135 CHAMPION'.
In-video ad read · Podcast · 23 Feb 2026
Lagoonsleep is promoted with a listener offer link (lagoonsleep.com) in the show notes of 13 episodes between 2026-02-23 and 2026-08-28, most recently '#154 | Sally's TDS Race Recap!'.
In-video ad read · Podcast · 10 Feb 2026
Wayfair is promoted with a listener offer link (wayfair.com) in the show notes of 2 episodes between 2026-02-10 and 2026-03-02, most recently '#135 | Zone 2 Benefits, How Many Strength Sessions Are Enough? & Stomach Issues '.
Show 10 more
In-video ad read · Podcast · 24 Jan 2026
Qualia is promoted with a listener offer link (qualialife.com) in the show notes of 6 episodes between 2026-01-24 and 2026-08-22, most recently '#153 | Inside the Crew Behind the Fastest Badwater 135 Ever | Mackenzie Jolliffe'.
In-video ad read · Podcast · 2026
Wild Alaskan Company is promoted with a listener offer link (wildalaskancompany.com) in the show notes of 5 episodes between 2026-01-01 and 2026-04-18, most recently '#139 | How to Build Your Own Ultra Training Camp — Even If You’re Not a Pro'.
In-video ad read · Podcast · 17 Dec 2025
Irestorelaser is promoted with a listener offer link (irestorelaser.com) in the show notes of 8 episodes between 2025-12-17 and 2026-03-31, most recently '# 138 | Rattlesnakes & Gear Reviews'.
In-video ad read · Podcast · 17 Dec 2025
Irestore is promoted with a listener offer link (irestore.com) in the show notes of 8 episodes between 2025-12-17 and 2026-03-31, most recently '# 138 | Rattlesnakes & Gear Reviews'.
In-video ad read · Podcast · 17 Dec 2025
HelloFresh is promoted with a listener offer link (hellofresh.com) in the show notes of 2 episodes between 2025-12-17 and 2026-01-20, most recently '#130 | The Courage to Try'.
In-video ad read · Podcast · 27 Nov 2025
Bareperformancenutrition is promoted with a listener offer link (bareperformancenutrition.com) in the show notes of 8 episodes between 2025-11-27 and 2026-01-14, most recently '#129 | Making Today Count & Long Haul 100 Prep'.
In-video ad read · Podcast · 27 Nov 2025
Janji is promoted with a listener offer link (janji.com) in the show notes of 8 episodes between 2025-11-27 and 2026-01-01, most recently '#128 | New Year, New Chances & New Opportunities'.
In-video ad read · Podcast · 17 Nov 2025
Plantoeat is promoted with a listener offer link (app.plantoeat.com) in the show notes of 6 episodes between 2025-11-17 and 2026-04-18, most recently '#139 | How to Build Your Own Ultra Training Camp — Even If You’re Not a Pro'.
In-video ad read · Podcast · 17 Nov 2025
Zocdoc is promoted with a listener offer link (zocdoc.com) in the show notes of 3 episodes between 2025-11-17 and 2026-01-01, most recently '#128 | New Year, New Chances & New Opportunities'.
In-video ad read · Podcast · 9 Nov 2025
BON CHARGE is promoted with a listener offer link (boncharge.com) in the show notes of 4 episodes between 2025-11-09 and 2025-12-23, most recently '#127 | Greg Kelley | Turning Graveyards into Gardens'.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 23 Dec 2025
Paramount+ is linked (paramountplus.com) in the show notes of 1 episode on 2025-12-23, most recently '#127 | Greg Kelley | Turning Graveyards into Gardens'.
In-video ad read · Podcast · 27 Nov 2025
Factor is promoted with a listener offer link (factormeals.com) in the show notes of 2 episodes between 2025-11-27 and 2026-01-01, most recently '#128 | New Year, New Chances & New Opportunities'.
Know when Choose Strong signs a new sponsor
One email when a new sponsor signs or a category opens up.