Zandu Balm Peedaland - #UndoWithZandu
A campaign reframing pain for 16-28 year-olds by turning everyday 'peedas' -- screen-time headaches, tech neck, doomscrolling fatigue -- into a surreal world called 'Peedaland', fronted by a fictional problem-solver character with the call to action 'Peeda ko karo Undo with Zandu', extending the legacy balm brand's relevance beyond physical aches.
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