Poco India × Singham Again, 2024
- Brand
- Poco India · Consumer electronics
- Property
- Singham Again · Theatrical / Prime Video
- Tier
- Associate sponsor
- Date
- 2024
- Source
- exchange4media
POCO Mobiles is billed in Singham Again's opening credits as a brand partner of the film.
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Poco India's other deals
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Co-powered sponsor of Roadies season 20, with MTV's Vivek Mohan Sharma describing the product as integrated into the show's narrative.
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Akshay Kumar signed as brand ambassador on the eve of the POCO X7 series launch, fronting the 'Xceed Your Limits' launch campaign under the brand's 'Made of MAD' line.
Talent: Akshay Kumar.
Digital/social · 9 Apr 2024 · Reported value Rs 59
A co-branded campaign with Taco Bell fronted by shared ambassador Hardik Pandya: Taco Bell's Rs 59 reloaded menu gave buyers a chance to win POCO phones, with the contest run on both brands' Instagram handles.
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Launch · 17 Jan 2024
The launch campaign for the POCO X6 Pro, with cricketer Hardik Pandya cast as a predator moving through an urban tech jungle. POCO pitched it at the millennial and Gen Z 'POCO tribe' around the X series, its biggest line in India.
Agency: Media.Monks India. Talent: Hardik Pandya.
Integrated campaign · 22 Mar 2022
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Agency: MediaMonks.
Rebrand · 17 Mar 2021
DDB Mudra's series of quirky films introducing POCO's new mascot and 'Made of Mad' brand identity, built to break the sameness of smartphone advertising for millennial and Gen Z buyers.
Agency: DDB Mudra.
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