Poco India × MTV Roadies Double Cross (season 20), 2025
- Brand
- Poco India · Consumer electronics
- Property
- MTV Roadies Double Cross (season 20) · JioCinema / MTV
- Tier
- Associate sponsor
- Date
- 11 Jan 2025
- Source
- BestMediaInfo
Co-powered sponsor of Roadies season 20, with MTV's Vivek Mohan Sharma describing the product as integrated into the show's narrative.
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Poco India's other deals
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Launch · 8 Jan 2025
Akshay Kumar signed as brand ambassador on the eve of the POCO X7 series launch, fronting the 'Xceed Your Limits' launch campaign under the brand's 'Made of MAD' line.
Talent: Akshay Kumar.
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Talent: Hardik Pandya.
Launch · 17 Jan 2024
The launch campaign for the POCO X6 Pro, with cricketer Hardik Pandya cast as a predator moving through an urban tech jungle. POCO pitched it at the millennial and Gen Z 'POCO tribe' around the X series, its biggest line in India.
Agency: Media.Monks India. Talent: Hardik Pandya.
Associate sponsor · Film · 2024
POCO Mobiles is billed in Singham Again's opening credits as a brand partner of the film.
Integrated campaign · 22 Mar 2022
A MediaMonks film of young creators streaming, dancing and finding odd angles on life, celebrating the 'mad' spirit of POCO's users; digital-first across social with a television debut.
Agency: MediaMonks.
Rebrand · 17 Mar 2021
DDB Mudra's series of quirky films introducing POCO's new mascot and 'Made of Mad' brand identity, built to break the sameness of smartphone advertising for millennial and Gen Z buyers.
Agency: DDB Mudra.
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