#TheUltimatePredator
The launch campaign for the POCO X6 Pro, with cricketer Hardik Pandya cast as a predator moving through an urban tech jungle. POCO pitched it at the millennial and Gen Z 'POCO tribe' around the X series, its biggest line in India.
| Brand | Poco India |
|---|---|
| Agency | MediaMonksAgency not named on the source |
| Talent | Hardik Pandya |
| Channels | TV, digital |
| Source | BestMediaInfo |
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