Patanjali Ayurved × Singham Again, 2024
- Brand
- Patanjali Ayurved · Food
- Property
- Singham Again · Theatrical / Prime Video
- Tier
- Associate sponsor
- Date
- 2024
- Source
- exchange4media
Patanjali is billed in Singham Again's opening credits as a brand partner of the film.
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Patanjali Ayurved's other deals
Other · 24 Sep 2025
Patanjali's Special Chyawanprash advertising asked why settle for 'ordinary Chyawanprash made with 40 herbs'; Dabur sued, a July 2025 Delhi High Court injunction barred the line, and in September a division bench allowed 'ordinary' as puffery but not the '40 herbs' reference that pointed at Dabur.
Partner · Event · 2025
Sponsor; tier not stated in the release.
Integrated campaign · 18 Nov 2024
Nutrela signed Shilpa Shetty as brand ambassador and built a 360-degree campaign around India's protein gap, positioning the soya chunks range as a vegetarian answer, with recipes and content running alongside the advertising.
Talent: Shilpa Shetty.
Launch · 10 Jul 2024
A TVC for the launch of Dant Kanti Fresh Active Gel, a new toothpaste positioned on cooling and freshness, fronted by Bollywood stars Tiger Shroff and Tamannaah Bhatia.
Talent: Tiger Shroff, Tamannaah Bhatia.
Ad film · 9 Mar 2024
Tamannaah Bhatia, as brand ambassador, narrates a film equating women's unbreakable inner strength with the anti-hair-fall promise of Kesh Kanti Advance Hair Oil and its thirty herbs.
Talent: Tamannaah Bhatia.
Associate sponsor · TV show · 7 Oct 2023
Co-powered by on the season that premiered 7 October 2023 on Sony Entertainment Television.
Launch · 27 Jun 2023
A campaign for Patanjali's Dant Kanti oral-care range, promoting its toothpaste, created by Vermmillion Communication.
Agency: Vermmillion Communication.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of UP Warriorz, 2023.
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