Easy in Levi's
A Fall/Winter 2025 campaign declaring baggy denim back, with Alia Bhatt leading the women's fits (Baggy Dad Barrel, XL Straight) and Diljit Dosanjh the men's (578 Baggy, Extra Baggy). Bhatt's first campaign for the brand, run on levi.in and across stores nationwide.
| Brand | Levi's India |
|---|---|
| Agency | Not named |
| Talent | Alia Bhatt, Diljit Dosanjh |
| Channels | digital, social, in-store |
| Source | ANI News |
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|---|---|---|---|
| Many Ways, One Original (Behind Every Original: Chapter Two)Ad film · 2 Sep 2026 | Ad film | – | 2 Sep 2026 |
| Behind Every Original (India launch)Integrated campaign · 13 Mar 2026 | Integrated campaign | – | 13 Mar 2026 |
| New Fits, Infinite PossibilitiesLaunch · 20 Apr 2024 | Launch | – | 20 Apr 2024 |
| For Now, For A LifetimeAd film · 22 Sep 2023 | Ad film | – | 22 Sep 2023 |