NetworkIndia

Viacom18

Behind 2 shows and events with 12 confirmed sponsorships on Monumentum.

Shows and events

Property	Type	Confirmed sponsors
Bigg Boss Hindi season 18	TV show	9
MTV Roadies Double Cross (season 20)	TV show	3

Deals

Newest first, with what our re-check found on each source.

Hero MotoCorp→MTV Roadies Double Cross (season 20)

Title sponsor · TV show · 11 Jan 2025

Title sponsor of Roadies season 20 with the Karizma XMR, reprising Karizma's role as the show's first-ever partner in 2003, per Hero MotoCorp CBO Ranjivjit Singh.

Deal page Source: BestMediaInfo

Parag Milk Foods (Gowardhan, Go)→MTV Roadies Double Cross (season 20)

Associate sponsor · TV show · 11 Jan 2025

Co-powered sponsor of Roadies season 20, tying its whey-protein #ReconstructYourself platform to the show's endurance tasks.

Deal page Source: BestMediaInfo

Poco India→MTV Roadies Double Cross (season 20)

Associate sponsor · TV show · 11 Jan 2025

Co-powered sponsor of Roadies season 20, with MTV's Vivek Mohan Sharma describing the product as integrated into the show's narrative.

Deal page Source: BestMediaInfo

Hindustan Unilever→Bigg Boss Hindi season 18

Presenting sponsor · TV show · 6 Oct 2024

Official skin care partner of season 18, described by HUL skin-care head Pratik Ved as a brand-integration platform rather than a spot buy, and the start of a multi-year Bigg Boss collaboration.

Deal page Source: MediaNews4U

Bella Vita→Bigg Boss Hindi season 18

Associate sponsor · TV show · 6 Oct 2024

Sponsor of season 18 and the season's new perfume category entrant, per founder Aakash Anand.

Deal page Source: MediaNews4U

Parle 20-20 Cookies→Bigg Boss Hindi season 18

Associate sponsor · TV show · 6 Oct 2024

Sponsor of season 18 on Colors and JioCinema.

Deal page Source: MediaNews4U