Reckitt India × Bigg Boss Hindi season 18, 2024

Launch · 8 Apr 2026

Finish signed Ayushmann Khurrana as brand ambassador for a campaign film showing Finish Ultimate Plus tablets working with Bosch dishwashers without pre-rinsing, targeting a common misconception in Indian kitchens.

Talent: Ayushmann Khurrana.

Ad film · 2 Apr 2026

A film for Dettol Antiseptic Liquid built on a mother's instinct to protect, set at a wedding where a boy hides an injury from his mother until she senses something is wrong. Written by Prasoon Joshi and directed by Amit Sharma.

Agency: McCann, Gurgaon.

Launch · 22 Feb 2026

Harpic launched its Bathroom Ultra Cleaner and signed Rohit Shetty as brand ambassador, fronting the new campaign introducing the product to Indian households.

Talent: Rohit Shetty.

Integrated campaign · 26 Sep 2024

A campaign for Mortein's 2-in-1 spray, which kills mosquitoes and cockroaches with one product, pitched at parents worried about dengue, malaria and typhoid through the monsoon. Developed by Havas.

Agency: Havas.

Launch · 2 Jul 2024

A 360-degree campaign across digital and television introduced new brand ambassador Triptii Dimri and urged women to switch from salon waxing to Veet wax strips at home.

Talent: Triptii Dimri.

Digital/social · 13 May 2024

A campaign for the Durex Lubes range that sets up unique travel destinations and then reveals them to be a partner's body. It runs on the finding that couples find routine sex monotonous and treat intimacy as a chore.

Ad film · 7 May 2024

A film for the pain-relief brand, in market since 1986, arguing that Moov works for every age rather than only for older backs. Made by Havas Worldwide India.

Agency: Havas Worldwide India.

Purpose · 22 Mar 2024

The glass cleaner took on the household habit of keeping separate utensils for domestic workers and passing them leftovers and old clothes, asking people to drop those practices. The brand's shine metaphor is carried over to a change of mind.