Parag Milk Foods (Gowardhan, Go) × MTV Roadies Double Cross (season 20), 2025
- Brand
- Parag Milk Foods (Gowardhan, Go) · Food
- Property
- MTV Roadies Double Cross (season 20) · JioCinema / MTV
- Tier
- Associate sponsor
- Date
- 11 Jan 2025
- Source
- BestMediaInfo
Co-powered sponsor of Roadies season 20, tying its whey-protein #ReconstructYourself platform to the show's endurance tasks.
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Parag Milk Foods (Gowardhan, Go)'s other deals
Associate sponsor · YouTube · 19 Jun 2026
Protein partner on the season-two return. The pitch this time was that the brand gets folded into the joke rather than kept safely away from it.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a co-powered by sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Co-Powered By sponsor, one of the record 26 brands on the show's 25th-year sponsor wall.
Ad film · 16 Nov 2024
A 20-second TVC premiered in the Bigg Boss 18 promos, showing the Go range from Four Cheese to cheese blocks turning pizzas, tacos and pasta into standout meals; ran on TV and digital.
Festive · 17 Oct 2024
Dussehra-timed TVC and digital film for packaged sweets made with Gowardhan ghee, built on the line 'Na bhakti me na bhog me na mithai me, milavat kahi bhi nahi honi chahiye' and the fear of adulterated mithai; aired on regional TV and digital in Maharashtra, Gujarat and Delhi NCR.
Agency: BelieveTrinity.
Associate sponsor · TV show · 6 Oct 2024
First-time Bigg Boss brand partner in season 18.
Integrated campaign · 16 Aug 2023
Second season of the pride platform, moving from pride in the brand to pride in everyday cooking, with ghee lifting simple dals and masalas; amplified as co-sponsor of Kaun Banega Crorepati plus radio, print, outdoor and activations.
Agency: BelieveTrinity.
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