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Hero MotoCorp × MTV Roadies Double Cross (season 20), 2025

Brand
Hero MotoCorp · Automotive
Property
MTV Roadies Double Cross (season 20) · JioCinema / MTV
Tier
Title sponsor
Date
11 Jan 2025
Source
BestMediaInfo

Title sponsor of Roadies season 20 with the Karizma XMR, reprising Karizma's role as the show's first-ever partner in 2003, per Hero MotoCorp CBO Ranjivjit Singh.

Credits

No credits yet. The brand, agency and organiser people who made this deal can add theirs; credits appear once confirmed from a work email.

Hero MotoCorp's other deals

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Listed under "Official Partner" on dakar.com's own partners page.

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Launch campaign for the Hero Xoom scooter naming actor Ishaan Khatter as brand ambassador and built around youthful energy for young riders.

Talent: Ishaan Khatter.

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A futuristic robotic-love-story film for the Glamour X, made with FCB Interface, pitching the new model as an object of instant, sci-fi-tinged infatuation.

Agency: FCB Interface.

Purpose · 12 Jan 2026

A three-month road-safety campaign run across five Indian cities to promote safer riding habits.

Shirt sponsor · Team · 2026

Front-of-shirt sponsor of Kolkata Knight Riders, 2026–present.

Dubai Desert Classic

Title · Event · 2026

The wall's "Title Partner", shown as the Hero mark; the name leads the tournament title.

Title · Event · 2026

Title sponsor; the championship carries the Hero name.

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