MyTrident
MyTrident sponsors 2 properties, mostly culture, arts and literature, then tv and streaming, and has 1 campaign on record.
3 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 6 Oct 2024
First-time Bigg Boss brand partner in season 18.
Ambassadors
Talent named in MyTrident's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Kareena Kapoor Khan | Current | 28 Aug 2025 | 28 Aug 2025 |
Campaigns
With the agency and talent where the trade press named them.
Festive · 28 Aug 2025
A 3D out-of-home festive campaign for myTrident starring brand ambassador Kareena Kapoor Khan, with large-format billboards (including a 3D installation near NH8 Ambience Mall, Gurgaon) live across 15 Indian cities.
Talent: Kareena Kapoor Khan.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| MyTrident | 2 | 0 | 1 | Culture, arts and literature | 28 Aug 2025 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and MyTrident doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
What does MyTrident sponsor?
MyTrident has 2 confirmed sponsorship properties on record, mostly in culture, arts and literature, then tv and streaming, including Jashn-e-Rekhta, Bigg Boss Hindi season 18. The latest is dated 28 Aug 2025.
Who are MyTrident's brand ambassadors in 2026?
Campaigns since April 2025 feature Kareena Kapoor Khan. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when MyTrident signs something new
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