Varun Beverages (PepsiCo bottler)
The company behind PepsiCo India (incl. bottler Varun Beverages), with 10 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Rebrand · 29 Apr 2026
Mirinda replaced its global brand platform and visual identity, building the new look around semi-circular smile shapes, bold type and outsized fruit on pack, designed in-house by PepsiCo. An influencer activation called Smile Chain carried it on social.
Integrated campaign · 3 Feb 2026
A summer campaign that pushes 7UP's Super Duper Refresher line through snow-led imagery, launched with a 20 rupee value pack to widen the brand's price ladder.
Ad film · 21 Oct 2025
Actor Lakshya plays a table tennis match against a growing line of opponents drinking a generic energy drink and outlasts all of them, closing on the line 'Energy ka bas ek king, Sting'. Conceptualised by Leo India.
Agency: Leo Burnett India. Talent: Lakshya.
Launch · 10 Sep 2025
A TVC directed by Ali Abbas Zafar in which Hrithik Roshan faces down a natural obstacle, made to launch a 400ml PET pack at 20 rupees and restate the brand's long-running 'Darr Ke Aage Jeet Hai' line.
Talent: Hrithik Roshan.
Festive · 10 Mar 2025
A Holi film in which a tense exchange between a mother and her son turns to laughter over a Mirinda, made by Daftar Creative Room.
Agency: Daftar Creative Room.
Integrated campaign · 1 Apr 2024
Two films with brand ambassadors Ranbir Kapoor and Rashmika Mandanna in which a sip of chilled 7UP literally delivers a Khandala waterfall and a Goa beach to a sceptical Mandanna. Run as a 360 campaign across TV, digital, outdoor and social.
Talent: Ranbir Kapoor, Rashmika Mandanna.
Ad film · 9 Oct 2023
Gatorade's first television commercial in India, following Hardik Pandya from a Man of the Match moment back through his training, to argue that talent only shines when it is worked at and hydrated.
Talent: Hardik Pandya.
Integrated campaign · 13 Feb 2023
A 360 campaign with brand ambassador Akshay Kumar built on hyperbole to restate the 'Energy bole toh Sting' line, running across television, digital, outdoor and social.
Talent: Akshay Kumar.
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Experiential · 11 Jan 2023
A 14-day on-ground leg of the Conquer with Courage platform that used real-time 3D rendering to build a 25-foot holographic Statue of Courage from the stories visitors shared about their own fears. It drew more than a lakh walk-ins.
Integrated campaign · 16 Mar 2022
A summer TVC launched with revamped PET packaging, in which a young man defuses a roadside confrontation with martial-arts clowning and a Tropicana rather than a fight. Amplified across TV, digital, outdoor and social.
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