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LaunchIndia10 Sep 2025

Darr Ke Aage Jeet Hai 400ml launch with Hrithik Roshan

A TVC directed by Ali Abbas Zafar in which Hrithik Roshan faces down a natural obstacle, made to launch a 400ml PET pack at 20 rupees and restate the brand's long-running 'Darr Ke Aage Jeet Hai' line.

BrandPepsiCo India (incl. bottler Varun Beverages)
AgencyNot named
TalentHrithik Roshan
ChannelsTV, digital
SourceMediaNews4U

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