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Integrated campaignIndia16 Mar 2022

Goodness Jo Dikhti Hai

A summer TVC launched with revamped PET packaging, in which a young man defuses a roadside confrontation with martial-arts clowning and a Tropicana rather than a fight. Amplified across TV, digital, outdoor and social.

BrandPepsiCo India (incl. bottler Varun Beverages)
AgencyNot named
TalentNot named
ChannelsTV, digital, OOH, social
SourceMint

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