Conquer with Courage / Statue of Courage
A 14-day on-ground leg of the Conquer with Courage platform that used real-time 3D rendering to build a 25-foot holographic Statue of Courage from the stories visitors shared about their own fears. It drew more than a lakh walk-ins.
| Brand | PepsiCo India (incl. bottler Varun Beverages) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | on-ground, digital |
| Source | MediaNews4U |
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