PepsiCo India (incl. bottler Varun Beverages)
PepsiCo India (incl. bottler Varun Beverages) sponsors 31 properties, mostly kabaddi, hockey, tennis and more, then football, and has 14 campaigns on record. 9 confirmed in 2026.
50 of 63 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 29 Jun 2026
Mountain Dew is named as a sponsor in the show notes of 9 episodes between 2026-06-29 and 2026-09-07, most recently '349: Revealing the Internet’s Biggest Influencer Scammers'.
In-video ad read · Podcast · 15 Jun 2026
Mountaindew is promoted with a listener offer link (mountaindew.com) in the show notes of 4 episodes between 2026-06-15 and 2026-08-24, most recently 'Something’s Bubbling'.
In-video ad read · Podcast · 15 Jun 2026
Mountaindew is promoted with a listener offer link (mountaindew.com) in the show notes of 5 episodes between 2026-06-15 and 2026-08-24, most recently 'Stavvy Called Us Out | 2 Bears, 1 Cave'.
In-video ad read · Podcast · 10 Jun 2026
Mountaindew is promoted with a listener offer link (mountaindew.com) in the show notes of 7 episodes between 2026-06-10 and 2026-08-06, most recently '#673 - Jshock'.
In-video ad read · Podcast · 3 Jun 2026
Mountaindew is promoted with a listener offer link (mountaindew.com) in the show notes of 4 episodes between 2026-06-03 and 2026-08-19, most recently 'The Horny Hotline w/ Joe DeRosa | Your Mom's House Ep. 873'.
In-video ad read · Podcast · 28 May 2026
Mountain Dew is named as a sponsor in the show notes of 1 episode on 2026-05-28, most recently 'Ep. 882: Cyanide Bombs, New CWD Research, and F%ck Data Centers'.
Co-branded campaign · Series · 2 Dec 2025
Special chip flavours for the final season. Announced by Netflix on 2 December 2025 as part of the largest brand campaign in the show's history.
Co-branded campaign · Series · 2 Dec 2025
Sports drink tie-in. Announced by Netflix on 2 December 2025 as part of the largest brand campaign in the show's history.
Show 28 more
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Sleeve sponsor · Team · 2025
Sleeve sponsor of HamKam, 2025–present. Listed for the 2025 season.
Partner · Event · 2025
In the Our Partners block on Global Village's own About Us page.
Partner · Event · 2025
In the Our Partners block on Global Village's own About Us page.
In-video ad read · Podcast · 23 Dec 2024
Gatorade is named as a sponsor in the show notes of 1 episode on 2024-12-23, most recently 'What I Learned in 2024'.
Partner · Event · 2024
Named a Key Event Partner: 'Key Event Partners include brands such as CELIO, HDFC, Comedy Central, OnePlus, PepsiCo & VH1.'
Shirt sponsor · Team · 2022
Front-of-shirt sponsor of Mumbai Indians, 2022–2025.
Sleeve sponsor · Team · 2019
Sleeve sponsor of Lahore Qalandars, 2019.
Shirt sponsor · Team · 2019
Front-of-shirt sponsor of Multan Sultans, 2019–2025.
Shirt sponsor · League · 2013
Front-of-shirt sponsor of Indian Premier League, 2013–2015.
Product placement · Film · 21 Jun 2011
Mountain Dew was written into the adventure-sport set pieces: PepsiCo India's flavoured-carbonates marketing director Alpana Titus described the drink appearing at the points where the three friends hesitate before a stunt, tying the film to the brand's 'Darr Ke Aage Jeet Hai' line. Madison World's entertainment unit MATES identified and executed the integration.
Co-branded campaign · Film · 21 Jun 2011
A Mountain Dew TVC cut around the film's adventure sequences launched on 21 June 2011, three weeks before release, extending 'Darr Ke Aage Jeet Hai' onto the Zindagi Na Milegi Dobara footage.
Back-of-shirt sponsor · Team · 2010
Back-of-shirt sponsor of Punjab Kings, 2010–2011.
Shirt sponsor · Team · 2010
Front-of-shirt sponsor of Club Necaxa, 2010–2011.
Shirt sponsor · Team · 2010
Front-of-shirt sponsor of Hammarby Fotboll, 2010–2011.
Shirt sponsor · Team · 2004
Front-of-shirt sponsor of Sri Lanka national cricket team, 2004–2008.
Shirt sponsor · Team · 2002
Front-of-shirt sponsor of Columbus Crew, 2002–2004.
Sleeve sponsor · Team · 2002
Sleeve sponsor of Columbus Crew, 2002–2004.
Shirt sponsor · Team · 2002
Front-of-shirt sponsor of Wolverhampton Wanderers, 2002–2004.
Shirt sponsor · Team · 2001
Front-of-shirt sponsor of Boca Juniors, 2001–2004.
Shirt sponsor · Team · 1998
Secondary shirt sponsor of Cruz Azul, 1998–2004.
Shirt sponsor · Team · 1995
Front-of-shirt sponsor of Bangladesh national cricket team, 1995.
Shirt sponsor · Team · 1995
Front-of-shirt sponsor of Mohun Bagan Super Giant, 1995–1996.
Shirt sponsor · Team · 1993
Front-of-shirt sponsor of 1. FC Köln, 1993–1994.
13 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 27 Jul 2026
Slice sponsored Labour Law Advisor on YouTube; the most recent tracked video is 'Understanding Indian Tax System' (2026-07-27). Carried in 7 of the channel's videos. Detected from the video by SponsorRadar, not announced.
In-video ad read · Podcast · 8 Jul 2026
Mountain Dew is named as a sponsor in the show notes of 1 episode on 2026-07-08, most recently 'Argentina Comes Back Against Egypt & VAR Is Ruining Soccer | Mostly Sports EP 68'.
In-video ad read · Podcast · 1 Apr 2026
Gatorade is promoted with a listener offer link (gatorade.com) in the show notes of 3 episodes between 2026-04-01 and 2026-05-06, most recently 'Kenzie Elizabeth: Letting Go of Control'.
In-video ad read · Podcast · 9 Feb 2026
Pepsi is named as a sponsor in the show notes of 1 episode on 2026-02-09, most recently 'Bert's Not Dead | 2 Bears, 1 Cave'.
Integrated segment · YouTube · 2026
Doritos is listed among Dude Perfect's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Pepsi is on Sturniolo Triplets's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Mountain Dew is on TimTheTatman's YouTube sponsor wall, carried in 7 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Pepsi is listed among JOLLY's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Show 5 more
Integrated segment · YouTube · 2026
Gatorade is on Kristopher London's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Gatorade is listed among Complex's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Pepsi is listed among NIkku Vlogz's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Mountain Dew is on Theo Von's YouTube sponsor wall, carried in 4 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Pepsi is listed among Theo Von's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in PepsiCo India (incl. bottler Varun Beverages)'s campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Lakshya | Current | 21 Oct 2025 | 21 Oct 2025 |
| Hrithik Roshan | Current | 10 Sep 2025 | 10 Sep 2025 |
| Kiara Advani | Past | 9 Apr 2024 | 9 Apr 2024 |
| Rashmika Mandanna | Past | 1 Apr 2024 | 1 Apr 2024 |
| Ranbir Kapoor | Past | 1 Apr 2024 | 1 Apr 2024 |
| Hardik Pandya | Past | 9 Oct 2023 | 9 Oct 2023 |
| Akshay Kumar | Past | 13 Feb 2023 | 13 Feb 2023 |
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 29 Apr 2026
Mirinda replaced its global brand platform and visual identity, building the new look around semi-circular smile shapes, bold type and outsized fruit on pack, designed in-house by PepsiCo. An influencer activation called Smile Chain carried it on social.
Rebrand · 17 Feb 2026
Lay's brought its biggest global brand refresh to India, updating its packaging and identity to highlight quality ingredients as part of a worldwide repositioning of the chips brand.
Integrated campaign · 3 Feb 2026
A summer campaign that pushes 7UP's Super Duper Refresher line through snow-led imagery, launched with a 20 rupee value pack to widen the brand's price ladder.
Ad film · 21 Oct 2025
Actor Lakshya plays a table tennis match against a growing line of opponents drinking a generic energy drink and outlasts all of them, closing on the line 'Energy ka bas ek king, Sting'. Conceptualised by Leo India.
Agency: Leo Burnett India. Talent: Lakshya.
Launch · 10 Sep 2025
A TVC directed by Ali Abbas Zafar in which Hrithik Roshan faces down a natural obstacle, made to launch a 400ml PET pack at 20 rupees and restate the brand's long-running 'Darr Ke Aage Jeet Hai' line.
Talent: Hrithik Roshan.
Show 9 more
Festive · 10 Mar 2025
A Holi film in which a tense exchange between a mother and her son turns to laughter over a Mirinda, made by Daftar Creative Room.
Agency: Daftar Creative Room.
Festive · 9 Apr 2024
Slice signed Kiara Advani as brand ambassador and rolled out a summer campaign built around mango indulgence, its long-running brand territory.
Talent: Kiara Advani.
Integrated campaign · 1 Apr 2024
Two films with brand ambassadors Ranbir Kapoor and Rashmika Mandanna in which a sip of chilled 7UP literally delivers a Khandala waterfall and a Goa beach to a sceptical Mandanna. Run as a 360 campaign across TV, digital, outdoor and social.
Talent: Ranbir Kapoor, Rashmika Mandanna.
Launch · 5 Feb 2024
An upside-down print stunt in the Times of India marking the public launch of slice's UPI-first account, mirroring the product's simplicity while extending the account beyond slice's existing customer base.
Ad film · 9 Oct 2023
Gatorade's first television commercial in India, following Hardik Pandya from a Man of the Match moment back through his training, to argue that talent only shines when it is worked at and hydrated.
Talent: Hardik Pandya.
Integrated campaign · 13 Feb 2023
A 360 campaign with brand ambassador Akshay Kumar built on hyperbole to restate the 'Energy bole toh Sting' line, running across television, digital, outdoor and social.
Talent: Akshay Kumar.
Experiential · 11 Jan 2023
A 14-day on-ground leg of the Conquer with Courage platform that used real-time 3D rendering to build a 25-foot holographic Statue of Courage from the stories visitors shared about their own fears. It drew more than a lakh walk-ins.
Experiential · 10 May 2022
An appraisal-season activation with grocery-delivery app Zepto: customers received a small purple envelope playing on the 'expectation versus reality' meme alongside their orders during the dreaded April-May appraisal period, promoting slice's reward system.
Integrated campaign · 16 Mar 2022
A summer TVC launched with revamped PET packaging, in which a young man defuses a roadside confrontation with martial-arts clowning and a Tropicana rather than a fight. Amplified across TV, digital, outdoor and social.
Agencies
Credited on PepsiCo India (incl. bottler Varun Beverages)'s campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Leo Burnett India | 1 campaign | 21 Oct 2025 |
| Daftar Creative Room | 1 campaign | 10 Mar 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| PepsiCo India (incl. bottler Varun Beverages) | 31 | 9 | 14 | Kabaddi, hockey, tennis and more | 29 Jun 2026 |
| Magic Mind | 13 | 4 | 0 | Creators and podcasts | 6 Aug 2026 |
| Pique | 10 | 7 | 0 | Creators and podcasts | 13 Aug 2026 |
| MUD\WTR | 9 | 8 | 0 | Creators and podcasts | 7 Aug 2026 |
| Monster Energy | 6 | 3 | 0 | Motorsport | 9 Jul 2026 |
Where peers sponsor and PepsiCo India (incl. bottler Varun Beverages) doesn't
| Property | Peers on it |
|---|---|
| Battlegrounds Mobile India Pro Series | Monster Energy |
Questions people ask
What does PepsiCo India (incl. bottler Varun Beverages) sponsor?
PepsiCo India (incl. bottler Varun Beverages) has 31 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then football, including Zane and Heath: Unfiltered, Bad Friends, 2 Bears, 1 Cave with Tom Segura & Bert Kreischer. The latest is dated 29 Jun 2026.
Who are PepsiCo India (incl. bottler Varun Beverages)'s brand ambassadors in 2026?
Campaigns since April 2025 feature Lakshya, Hrithik Roshan. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on PepsiCo India (incl. bottler Varun Beverages)'s campaigns?
Credited on PepsiCo India (incl. bottler Varun Beverages) campaigns: Leo Burnett India (1 campaign, latest 21 Oct 2025); Daftar Creative Room (1 campaign, latest 10 Mar 2025).
Does PepsiCo India (incl. bottler Varun Beverages) sponsor cricket?
Yes. PepsiCo India (incl. bottler Varun Beverages) has 5 confirmed cricket deals on record.
Know when PepsiCo India (incl. bottler Varun Beverages) signs something new
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