Energy bole toh Sting
A 360 campaign with brand ambassador Akshay Kumar built on hyperbole to restate the 'Energy bole toh Sting' line, running across television, digital, outdoor and social.
| Brand | PepsiCo India (incl. bottler Varun Beverages) |
|---|---|
| Agency | Not named |
| Talent | Akshay Kumar |
| Channels | TV, digital, OOH, social |
| Source | Financial Express |
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