Lux Cozi scented vests launch
Landmark case where the agency proposed the product: 82.5 Communications (ex-Soho Square, Ogilvy Group) pitched scented cotton vests for sweaty commutes and Lux made them, launched with two TV spots and radio spots featuring Varun Dhawan.
| Brand | Lux Industries |
|---|---|
| Agency | 82.5 Communications |
| Talent | Varun Dhawan |
| Channels | TV, radio |
| Source | MediaNews4U |
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