Flip To The Cheese
To launch the Ultimate Cheese crust, Pizza Hut told India to eat the pizza crust first. The brand turned its whole Instagram account upside down, ran an anthem, and flipped billboards and entire stores, with influencers teasing the idea before the reveal.
| Brand | KFC / Pizza Hut India (Sapphire, Devyani franchisees) |
|---|---|
| Agency | Havas Creative India |
| Talent | Not named |
| Channels | digital, social, OOH, in-store |
| Source | MediaNews4U |
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