#JusticeForSoanPapdi
A Diwali content campaign that turned the running joke about re-gifted soan papdi into brand content: social posts, videos, influencer stand-up routines, polls and contests with more than 50 creators, asking people to give the sweet its due.
| Brand | Bikano |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | social, digital |
| Source | exchange4media |
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