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Integrated campaignIndia1 Dec 2023

5 Nahi Toh 50

A guarantee campaign for Rapido Auto: an auto confirmed within five minutes of searching, or fifty Rapido coins as compensation. Three linked films with female leads and a common jingle put the promise against the everyday struggle of finding and haggling with an auto. Released in Kannada, English, Hindi, Tamil and Marathi.

BrandRapido
AgencyNot named
TalentNot named
ChannelsTV, digital
SourceBestMediaInfo

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