Achchai ki ek alag chamak hoti hai (Priyanka Chopra TVC)
Ambassador film with Priyanka Chopra, shot in a stillomatic style, in which street scenes that look rude at first sight turn out to be small acts of rescue. It set the brand's long-running 'goodness shines through' platform.
| Brand | DS Group (Rajnigandha, Pulse, Catch) |
|---|---|
| Agency | L&K Saatchi & Saatchi |
| Talent | Priyanka Chopra |
| Channels | TV, digital |
| Source | MediaNews4U |
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